Executive Summary
The rapid expansion of smart devices deployment has led to an exponential increase in perception data. This surge has sharply raised the demand for front-end processing and real-time local computation. Traditional cloud-based architectures, limited by latency and computing capacity, are increasingly falling short of current application needs. As a result, AI-powered devices must advance in both high-precision perception and efficient computation.
In this context, on-device AI inference chips have grown more important than ever. By integrating AI models with smart device perception technologies, these chips form a real-time closed-loop system of sensing, computing, and execution. They enable AI-driven analysis and decision-making directly on the device using physical data such as texts, images, videos, and audios, significantly reducing reliance on cloud resources.
Table of Contents
1. Market Overview
1.1 Market Definition
1.2 Market Size and Shipment
2. Fast-growing product segment: Visual On-device Inference Chip
2.1 Market Definition of Visual On-device AI Inference Chip
2.2 Market Size and shipment of Visual AI Inference Chip
2.3 Key Drivers and Trends in Visual On-device AI Inference Chip
1. Market Overview
1.1 Market Definition
On-device AI inference chips are used directly in end-user devices, such as consumer electronics like smartphones, smart vehicles, and smart home appliances.
Surging perception data volumes have driven more demands for on-device AI inference chips. By integrating AI models with smart device perception technologies, these chips form a real-time closed-loop system of sensing, computing, and execution. They enable AI-driven analysis and decision-making directly on the device using physical data such as texts, images, videos, and audios, significantly reducing reliance on cloud resources.
1.2 Market Size and Shipment
The on-device AI inference chip market is broad. Global on-device AI inference chip market size on various segments is expected to grow fast, with CAGRs of 54.9%, 34.2%, 34.0%, 17.9% and 10.0% for robots, visual on-device product, smart vehicle, personal devices and smart home,respectively.
From 2024 to 2030, Global on-device AI inference chip shipments on robots, smart home, personal devices, smart vehicle, and visual on-device product are projected to achieve shipment CAGRs of 54.4%, 48.9%, 32.9%, 19.7% and 10.2%, while their counterparts in China are expected to grow at the rates of 59.9%, 55.3%, 34.9%, 22.5% and 11.1%, respectively.

Notes:
Personal device includes consumer electronics such as smartphone, wearable device and XR which refers to head-mounted and wearable devices designed for immersive interactive experiences, encompassing applications in virtual reality (VR) and augmented reality (AR).
Visual on-device product includes visual perception devices in different scenarios, such as industrial, urban, household and other.
Smart vehicle refers to vehicles equipped with intelligent driving functions.
Smart home refers to household applications such as TV, speaker, and air conditioner.
Robots include industrial robot, vacuum cleaner, food delivery robots and etc.
Other includes industrial testing equipment and intelligent industrial control system.
Source: CIC Reports, interviews with market participants, industry publications, government statistics, listed companies’ public filings, news
2. Fast-growing product segment: Visual On-device Inference Chip
2.1 Market Definition of Visual On-device AI Inference Chip
Visual on-device products are designed to process only a single type of visual input. They commonly include public safety cameras, dash cams, smart locks, machine vision inspection equipments, etc. Visual on-device AI inference chips are typically categorized by performance into low-end and mid-to-high-end categories. While low-end chips typically feature less than 1 TOPS (Tera Operations Per Second) in computing power, mid-to-high-end chips exceed this threshold.
2.2 Market Size and Shipment of Visual AI Inference Chip
As demand continues to rise for high resolution, intelligent, and low-latency processing in visual applications, the market is rapidly shifting toward mid-to-high-end chips. These chips are emerging as the fastest-growing product segment.
In 2024, the global market size for mid-to-high-end visual on-device AI inference chips is expected to increase from RMB2.4 billion in 2024 to RMB5.0 billion in 2030, representing a CAGR of 13.1%.

Correspondingly, global shipments of mid-to-high-end chips reached 34.8 million units, accounting for approximately 26.0% of the total. By 2030, this number is expected to rise to 99.9 million units, with the share expanding to 41.3%.

Market segmentation by application scenario provides another critical dimension for calculation.
The global shipment of visual on-device AI inference chips is expected to grow significantly from 133.7 million units in 2024 to 239.5 million units in 2030, representing a CAGR of 10.2%.

China’s shipment of visual on-device AI inference chip is expected to reach 105.4 million units by 2030. These chips have found widespread adoption across diverse domains, including household, urban, industrial, and other application areas.

Source: CIC Reports
2.3 Key Drivers and Trends in Visual On-device AI Inference Chip
Intelligent transformation: Conventional image and video systems no longer meet the real-time, precise, and intelligent requirements of modern household, urban and industrial environments. To enable capabilities such as facial recognition, behavior analysis, and anomaly detection in real time, powerful and energy-efficient AI chips are essential, driving increasing adoption of visual on-device computing chips.
Rising data processing demand: Devices increasingly require high-resolution, multimodal perception, which is lifting the demand for heterogeneous chip architectures that integrate NPUs, ISPs, and DSPs, providing the computing backbone for complex AI tasks like image enhancement, semantic understanding, and voice interaction.
Policy support: China’s Notice on Promoting the Development of the “Internet of Everything” in Mobile Internet of Things encourages innovation and industrialization in chip and module technologies. Other initiatives, including the New Infrastructure Construction Plan and the 14th Five-Year Plan for Intelligent Manufacturing, further strengthen the policy framework that supports large-scale deployment of on-device AI inference chips.
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