HANGZHOU, July 31, 2026 — Gathering representatives across the entire industry chain — including domestic and international beauty and consumer brands, cross-border platforms, supply chain service providers and investment institutions — the summit hosted in-depth discussions on pivotal topics: the new landscape of the global consumer market, globalization growth pathways for Chinese domestic brands, cross-border ecosystem collaboration, and localized operation strategies. As a key supporting institution of the summit, CIC, a leading industry research and consulting firm, provided key industry data support for the 2026 White Paper on Going-Global Opportunities and Ecosystem Empowerment.
Relevant industry data cited in the white paper is sourced from CIC's 2026 China Cross-Border E-Commerce ERP Industry Research Report.
Grounded in the current global trade landscape and consumption patterns across regional markets, the 2026 White Paper on Going-Global Opportunities and Ecosystem Empowerment focuses on the state of global expansion within the beauty consumption sector. It systematically unpacks the opportunities, competitive challenges and compliance hurdles confronting brands as they expand into overseas markets, and charts the development of supporting ecosystems spanning cross-border logistics, marketing, compliance and distribution channels. The white paper delivers objective, robust data backing and pragmatic, actionable strategic guidance for beauty and domestic consumer brands to formulate their global footprint strategies.
About the 2026 Global Brand Going-Global Growth Summit
Hosted by Yi Beauty&Lifestyle, the 2026 Global Brand Going-Global Growth Summit delivered a continuous stream of high-density, practice-driven insights, with frontline operational experts taking the stage in succession. For hundreds of brand operators and cross-border sellers in attendance, the event mapped out a comprehensive go-to-market playbook for overseas expansion spanning three core regional markets: Europe, Southeast Asia and the Americas. Dialogues covered the full breadth of critical themes — from platform policies, compliance barriers, product selection frameworks, MCN operational strategies and supply chain enablement, to the AI-powered content revolution and breakthrough approaches for offline channel penetration — as attendees jointly explored pathways for Chinese brands to achieve breakthrough growth in global markets amid the new industry cycle.
About CIC
CIC is a professional consulting firm offering tailored end-to-end support across the full investment and financing lifecycle. The firm boasts a world-leading track record in guiding landmark first-in-sector IPOs across global markets, alongside unrivaled reach and in-depth coverage capabilities across specialized niche market segments.
CIC helps enterprises refine scalable business models and craft compelling capital narratives to enable seamless access to global capital markets, while serving as a trusted due diligence partner to investment institutions. It delivers granular industry insights and direct access to subject matter experts, empowering clients to identify high-value opportunities and mitigate critical risks effectively.
