HONG KONG, July 9th, 2026 —— CIC extends our warmest congratulations to Jiangxi Qiyunshan Food Co., Ltd. (02797. HK) on its successful debut on the Main Board of the Hong Kong Stock Exchange (HKEX) today.
CIC's Collaborative Journey to the Listing
Throughout the listing process, CIC provided end-to-end support to the company and its sponsors:
Drafted and compiled the industry overview chapter of the prospectus, laying a solid research foundation for the formal listing application.
Assisted in responding to inquiries from regulatory authorities, ensuring comprehensive and accurate disclosure.
Refined listing application materials continuously to meet stringent market and regulatory requirements.
Qiyunshan Food: China’s Market Leader in Wild Jujube Snacks
Tracing its origins to the Chongyi Food Factory founded in 1979, Qiyunshan Food is a specialized fruit snack manufacturer focused on wild jujube (Choerospondias axillaris) products. The company launched its flagship wild jujube cake in 1992, and over three decades has expanded its portfolio to include four additional wild jujube snack lines, alongside a range of other fruit and vegetable cakes.
Headquartered in Chongyi County, Ganzhou, Jiangxi Province — the only region officially designated as China’s “Hometown of Wild Jujube” by the National Forestry and Grassland Administration — Qiyunshan Food benefits from unparalleled geographic and supply chain advantages. Chongyi hosts China’s first national forest germplasm repository for wild jujube and leads the nation in the crop’s genetic improvement and cultivation technologies. Proximity to raw material sources grants the company priority access to high-quality wild jujube near its production facilities, boosting supply chain efficiency while reducing transit-related spoilage and logistics costs.
Qiyunshan Food’s signature wild jujube cake has held continuous Green Food certification from the China Green Food Development Center for 30 consecutive years since 1997, and was granted National Geographical Indication (GI) Protected Product status in 2018. The company is also accredited as a National High-Tech Enterprise and a National Key Leading Enterprise in Agricultural Industrialization.
According to CIC, Qiyunshan Food ranked among China’s top 10 fruit snack companies by retail sales in 2025. It commands a 29.0% share of China’s wild jujube food market by retail sales, holding the leading industry position. It remains the only wild jujube food manufacturer in China with Green Food-certified products, delivering a distinct competitive edge in quality, food safety and brand recognition.
China Fruit Snack Market Overview
Fruit snacks are processed products made primarily from fruits and vegetables, with or without food additives, preserved with sugar, honey or salt. Under China’s national standard GB/T 10782-2021, the category falls into six segments: preserved fruits, glazed fruits, cool fruits, sweetened preserved fruits, fruit cakes, and other processed fruit products.
According to CIC, China’s fruit snack market expanded from RMB71.2 billion in 2020 to RMB107.4 billion in 2025, posting an 8.6% compound annual growth rate (CAGR) over the period. Driven by rising consumer health awareness, manufacturing technology advances, channel diversification and product innovation, the market is projected to reach RMB159.9 billion by 2030, representing an 8.3% CAGR from 2025 to 2030.
Key growth tailwinds for the sector include increasing demand for green and clean-label foods, geographic and distribution channel expansion, advancements in processing technologies, product innovation and differentiation, and the maturation of integrated industry supply chains.
China Wild Jujube Food Market Landscape
A subtropical fruit native to southern China and parts of Southeast Asia, wild jujube is small and oval-shaped, ripening to a yellow-green hue with a distinct sweet-tart flavor profile. Wild jujube food products use the fruit’s pulp as the core ingredient, processed into formats including cakes, granules, jelly, beverages and jam. Wild jujube cake represents the largest segment within the category.
The fruit is rich in flavonoids, natural pectin, dietary fiber, organic acids and vitamins, with well-documented nutritional properties:
Flavonoids exhibit strong antioxidant activity, supporting anti-inflammatory effects and long-term cellular health.
High natural pectin content supports intestinal motility and assists with cholesterol excretion.
Dietary fiber is associated with reduced risk of cardiovascular and digestive conditions.
Organic acids support digestive function, help maintain acid-base balance and gut microecology, and carry antimicrobial properties.
According to CIC, China’s wild jujube food market grew from RMB790 million in 2020 to RMB2.02 billion in 2025, achieving a 20.5% CAGR during the period. The market is forecast to reach RMB3.94 billion by 2030, with a 14.3% CAGR over the 2025–2030 period.
Four key drivers will underpin continued expansion of China’s wild jujube food sector:
Strengthened upstream supply chain control Most wild jujube supply currently comes from wild sources, with pulp accounting for a relatively small share of the whole fruit. Expanded artificial cultivation will improve supply stability, reduce harvesting complexity and lower raw material costs. Tighter control over upstream operations will help the industry reduce production costs while delivering higher, more consistent product quality.
Technological advancement and production automation Process optimization and equipment upgrades will lift automation levels in wild jujube food manufacturing, enabling companies to achieve large-scale, continuous production. This will improve industry-wide production efficiency, enhance product quality consistency, and support long-term sector development.
Expanded market reach and rising consumer awareness Diversified sales channels are broadening geographic coverage and driving top-line growth. Meanwhile, increased marketing investment is lifting consumer awareness of wild jujube food and its nutritional value, encouraging repeat purchases and supporting further market penetration.
Diversified product innovation Expanding product ranges are fueling market growth by catering to wider consumer preferences and use cases. As consumers seek healthier, more convenient and more innovative snack options, brands are launching offerings with varied flavors, formulations and packaging formats. This diversification attracts broader consumer demographics and lifts consumption frequency, expanding the overall addressable market.
As a seasoned Industry Consultant, CIC offers services such as market sizing, competitive analysis, and enterprise value verification, etc., with global experience in advising "first-in-sector" IPOs in the consumer sector.
From IPO preparation to listing hearings, CIC unearths the true intrinsic value of enterprises and translates it into actionable insights for successful capital market landing. Prior to Qiyunshan, CIC has supported leading enterprises in successful listings both domestically and overseas, including Mixue Group (02097. HK), Guming Holdings (01364. HK), China Resources Beverage (02460. HK) and Forest Cabin (02657. HK).
CIC Reports are now available on Bloomberg and FactSet portals.
About CIC
CIC is a professional consulting firm offering tailored end-to-end support across the full investment and financing lifecycle. The firm boasts a world-leading track record in guiding landmark first-in-sector IPOs across global markets, alongside unrivaled reach and in-depth coverage capabilities across specialized niche market segments.
CIC helps enterprises refine scalable business models and craft compelling capital narratives to enable seamless access to global capital markets, while serving as a trusted due diligence partner to investment institutions. It delivers granular industry insights and direct access to subject matter experts, empowering clients to identify high-value opportunities and mitigate critical risks effectively.
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